The University of Westminster was founded as Britain’s first polytechnic in 1838. Since then it has developed into a university that combines both metropolitan and cosmopolitan dimensions, and which is closely involved in business, professional and academic life within London, as well as overseas.
The University has always been, and continues to be, imaginative in recognising new needs and developing appropriate offerings for its many target markets. The University also has a strong and historic commitment to promoting equality and embracing diversity. As a place to work or to study, we strive to strengthen the reputation as a welcoming and inclusive organisation.
BA Honours – Marketing Management
This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. The degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We are aiming to provide relevant exemptions from professional bodies, including the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.
Fees
Home/EU: £9,000.00
Overseas: £12,250.00
Entry Requirements
You will need to meet one of the following sets of standard entry requirements:
- three GCE A Level passes plus two GCSEs at Grade C or above including English Language and Mathematics
- two GCE A Level passes plus three GCSEs at Grade C or above including English Language and Mathematics
- five passes in the Scottish Certificate of Education, of which three are at Higher Grade including English Language and Mathematics
- four passes in the Scottish or Irish Certificate of Education, all at Higher Grade including English Language and Mathematics
- a pass in Edexcel BTEC National Certificate/Diploma or HNC/HND (the distinction/merit/pass profile will be stipulated in the conditions of our offer)
- a pass in Foundation course
- Pass the Access to HE Diploma with 45 credits at Level 3 with a minimum number of Level 3 credits at Merit or Distinction (passes in English and Maths at GCSE Grade C or equivalent may be required);
- an International or Welsh Baccalaureate
You will need a good standard of English before starting your degree. If your first language and/or schooling is/was not in English, you will need a minimum IELTS score of 6.0, or a recognised equivalent. In some instances, the minimum IELTS score will be higher.