English for Marketing and Sales

In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill.

Who is this course for?

Marketing professionals working in international marketing or sales consultancies or multinational companies, who deal with international clients or collaborate on marketing campaigns with colleagues in English.

What topics are covered in this course?

• Marketing strategies
• Sales promotion
• Advertising
• Product awareness
• Marketing and sales presentations
• Meetings, conferences and negotiations
• Contracts and agreements
• Market research, surveys and statistics
• Forecasts and projections
• Effective oral and written communication

Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant marketing situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Marketing and Sales Professional.